Rules of Engagement: How To Improve Your Social Media Presence

With an estimated 4.6+bn social media users worldwide, it can be difficult to cut through the noise and get your brand seen.

In this article, we share a few tips to get you started:


  1. Follow accounts that are similar to your business

Social media users need to be convinced of your authenticity, so start following real brands and actual people. Bonus is that some of these accounts may follow you back!


  1. Be in tune with your audience, engage with them!

This step is as much about them, as it is about you. Start liking your fellow peers content, commenting, be uplifting in your approach and use your brands voice. Be sure to keep your language consistent.


  1. Don’t sleep on the less popular platforms!

The use of platforms such as Telegram, Pinterest, Tumblr and Foursquare can help build your presence, in a space where competitors may not always be.


  1. Everybody loves a competition

Gain followers through offering something in return, we all love a freebie! Be sure to have your post shared as part of the winning requirements, this will encourage people to spread awareness about your brand.


  1. Be personable

We like to feel like we are talking to a human, not a robot with auto-set responses. Try to avoid generic responses and using their names, this also makes you seem more genuine.


These are just some of the ways you can enhance your social media presence and generate more sales for your business.


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