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eCommerce news

eCommerce news
Grow your business

Grow your business with great service

With online competitors offering the same products, customer service is the critical differentiator, because winning over customers and earning their trust has less to do with what you’re selling and more to do with the kind of experience you provide them. Customers want online shopping […]

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eCommerce news
Ethical eCommerce

Ethical eCommerce

Any right-thinking eCommerce vendor, that wants to trade for a long period, will need to employ moral, ethical, practices in dealing with their customers because that respect generates goodwill and loyalty which translates into profitability. Ethics reflect the fundamental principles of a business in its […]

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eCommerce news

This time it really should be personal 

Personalisation of the eCommerce shopping experience is marketing to the individual and making browsing as seamless as possible, but the order fulfilment and delivery process should also be integrated into your strategy. Research by the online sales platform, Shopify, shows that personalisation increases conversion rates […]

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eCommerce news
omnichannel supply chain

Nailing the omnichannel supply chain

As the COVID pandemic spread and lockdowns followed, consumers embraced eCommerce, but web engagements with ‘local’ businesses also jumped – up 42% in 2019 – and while 17% prefer to shop completely online, 37% of consumers are still looking to shop locally, which makes omnichannel […]

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eCommerce news

Make returns your USP

Younger shoppers are accustomed to deliberately over-ordering, to try items and return anything they don’t like, but since the pandemic older shoppers are displaying similar behaviours, with 49% of online shoppers returning goods in the past year (rising to 60% for 16-34 year olds.) Giving […]

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eCommerce news
Sustainability is good eCommerce

Sustainability is good eCommerce business

The days when companies paid lip-service to sustainability are long gone. It is a must in today’s business environment and has plenty of eCommerce benefits as well. Focusing on sustainability builds brand value, meets consumer demands, attracts talent and creates new opportunities, but only if […]

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