{"id":582,"date":"2020-05-06T09:31:43","date_gmt":"2020-05-06T09:31:43","guid":{"rendered":"https:\/\/www.noatumlogistics.com\/mx\/2020\/05\/06\/growing-sales-covid\/"},"modified":"2020-06-11T10:58:33","modified_gmt":"2020-06-11T10:58:33","slug":"growing-sales-covid","status":"publish","type":"post","link":"https:\/\/www.noatumlogistics.com\/mx\/growing-sales-covid\/","title":{"rendered":"Crecimiento a pesar de la Covid"},"content":{"rendered":"<p><strong>Lo que comenz\u00f3 en China se ha extendido a nivel mundial; se han cerrado las calles principales, recortado la demanda y creado cuellos de botella en la cadena de suministro. En Noatum Logistics evaluamos este desaf\u00edo y las soluciones a corto plazo.<\/strong><\/p>\n<p>Cuando a finales de enero China extendi\u00f3 la festividad del A\u00f1o Nuevo Lunar , detuvo la fabricaci\u00f3n, lo que afect\u00f3 a importadores, marcas y minoristas a nivel mundial, y recort\u00f3 las proyecciones de ventas.<\/p>\n<p>Interrumpir la cadena de suministro significa un retraso en la rapidez de comercializaci\u00f3n, y el segmento que m\u00e1s se ve afectado por este impacto es la moda r\u00e1pida basada en las tendencias.<\/p>\n<p>Para este segmento, la rapidez de toda la cadena de suministro est\u00e1 muy comprimida (con plazos de entrega mucho m\u00e1s cortos), y los retrasos ponen en peligro el calendario de los nuevos lanzamientos. Esto deja a los minoristas poco margen de tiempo para actuar, porque las tendencias, a pesar de la pandemia, seguir\u00e1n cambiando r\u00e1pidamente.<\/p>\n<p>El funcionamiento estacional de la moda es otro h\u00e1ndicap, porque si la escasez de producci\u00f3n contin\u00faa, impactar\u00e1 a\u00fan m\u00e1s en la novedad para las temporadas siguientes.<\/p>\n<p>Para la mayor\u00eda de las empresas se trata de reevaluar los niveles actuales de oferta e identificar los v\u00ednculos afectados, para analizar cualquier consecuencia a corto o largo plazo en funci\u00f3n de la gravedad del impacto.<\/p>\n<p>Entre las posibles consecuencias a corto plazo figuran el incumplimiento de los timings, niveles inadecuados de productos para lanzar nuevas l\u00edneas o problemas de log\u00edstica.<\/p>\n<p>Las consecuencias a m\u00e1s largo plazo podr\u00edan ser repercusiones en los costes o problemas en la planificaci\u00f3n de la demanda, si la producci\u00f3n est\u00e1 muy vinculada a las zonas que sufren los peores efectos de la pandemia.<\/p>\n<p>Determina la situaci\u00f3n de los principales interesados. Esto incluye a los fabricantes y a los proveedores de los niveles 1, 2 y 3.<\/p>\n<p>Identifica qu\u00e9 f\u00e1bricas est\u00e1n operando actualmente, cu\u00e1les est\u00e1n bajo actividad restringida o est\u00e1n temporalmente cerradas.<\/p>\n<p>Las f\u00e1bricas en China han vuelto a funcionar, pero las materias primas pueden estar sujetas a racionamiento debido a problemas de suministro, y los pedidos atrasados pueden provocar m\u00e1s retrasos.<\/p>\n<p>Es probable que las f\u00e1bricas tambi\u00e9n den prioridad a la producci\u00f3n en funci\u00f3n del tama\u00f1o del pedido, lo que significa que las marcas m\u00e1s grandes tendr\u00e1n prioridad sobre los minoristas m\u00e1s peque\u00f1os.<\/p>\n<p>Reserva previamente el flete a la mayor brevedad posible, o proporciona \u00f3rdenes de pedido para que se pueda mantener un calendario de reservas y optimizar los canales de la red para evitar el incumplimiento de los plazos.<\/p>\n<p>Aumenta el transporte en todos los medios disponibles, ya que muchos recurren actualmente a la carga a\u00e9rea para agilizar las entregas internacionales.<\/p>\n<p>Los proveedores alternativos cercanos a la costa, por ejemplo en Turqu\u00eda, pueden apoyar respuestas m\u00e1s r\u00e1pidas y plazos de entrega m\u00e1s breves y evitar interrupciones en China.<\/p>\n<p>Estamos viendo c\u00f3mo las marcas y los minoristas ampl\u00edan r\u00e1pidamente sus canales de comercio electr\u00f3nico, con recursos destinados a ampliar las capacidades de pedido y fulfilment, asegurando que las plataformas electr\u00f3nicas sean plenamente funcionales, estables y equipadas para la supervisi\u00f3n del rendimiento.<\/p>\n<p>Escalamos la log\u00edstica, el almacenamiento, el cumplimiento de los pedidos y la entrega para conseguir un mayor crecimiento de las ventas online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo que comenz\u00f3 en China se ha extendido a nivel mundial; se han cerrado las calles principales, recortado la demanda y creado cuellos de botella en la cadena de suministro. En Noatum Logistics evaluamos este desaf\u00edo y las soluciones a corto plazo.<\/p>\n","protected":false},"author":9,"featured_media":583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crecimiento a pesar de la Covid - M\u00e9xico<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crecimiento a pesar de la Covid - M\u00e9xico\" \/>\n<meta property=\"og:description\" content=\"Lo que comenz\u00f3 en China se ha extendido a nivel mundial; se han cerrado las calles principales, recortado la demanda y creado cuellos de botella en la cadena de suministro. 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