nuestra opini\u00f3n sobre las diferencias entre ambos modelos<\/a> y exploramos las ventajas y desventajas de cada uno. Ahora, aqu\u00ed viene nuestra sugerencia sobre c\u00f3mo puede entrar en el comercio electr\u00f3nico desde cero.<\/p>\n <\/p>\n
Empieza por tener una tienda online<\/h4>\n
Si bien los marketplaces tienen un tr\u00e1fico muy elevado, es bastante dif\u00edcil tener presencia de una marca entre el enorme volumen de marcas que hay. Por lo tanto, animamos a nuestros clientes a que empiecen a desarrollar y gestionar una tienda online para sus propias marcas.<\/p>\n
Magento, WooCommerce y Shopify son s\u00f3lo algunas de las muchas aplicaciones de comercio electr\u00f3nico que puedes utilizar para construir un sitio web de comercio electr\u00f3nico que realmente represente tu imagen de marca. Con una web propia podr\u00e1s comprometerte con sus clientes potenciales e impulsar las ventas directas.<\/p>\n
<\/p>\n
Construye tu marca en el mercado<\/h4>\n
La tienda online servir\u00e1 s\u00f3lo como una base para la construcci\u00f3n de la marca, pero necesitar\u00e1s una estrategia de marketing bien equilibrada para impulsar realmente el conocimiento de tu marca en el mercado. Normalmente recomendamos a nuestros clientes que se centren en la promoci\u00f3n de su marca y productos a trav\u00e9s de medios sociales como Facebook, Instagram, Google Ads y YouTube para empezar. Con un presupuesto limitado, podr\u00e1s llegar a tu target de manera efectiva, dirigirlos a tu tienda online y desarrollar su inter\u00e9s y deseo por tus productos. Es posible que desees ampliar a\u00fan m\u00e1s tu gama de clientes en una etapa posterior. Para ello, trabajamos con socios de agencias de marketing para ofrecer campa\u00f1as de marketing online \u00f3ptimas para que nuestros clientes publiciten sus marcas a un p\u00fablico masivo.<\/p>\n
<\/p>\n
Expandirse en los mercados<\/h4>\n
Despu\u00e9s de obtener una notable presencia de marca y un amplio grupo de consumidores potenciales en el mercado, es hora de aumentar los puntos de contacto y lanzar tus productos en los mercados adecuados. Aunque los ingresos por ventas que obtendr\u00e1s en un marketplace ser\u00e1n menores en comparaci\u00f3n con los de tu propia tienda online, teniendo en cuenta todos los recargos que tendr\u00edas que pagar en un marketplace, si es cierto que estos permiten a los clientes un acceso m\u00e1s f\u00e1cil a la marca y sus productos, lo que a su vez mejora la tasa de retenci\u00f3n.<\/p>\n
<\/p>\n
Lo anterior es s\u00f3lo un vistazo de c\u00f3mo ayudar\u00edamos a nuestros clientes a iniciar sus negocios de comercio electr\u00f3nico. En el pr\u00f3ximo art\u00edculos compartiremos una de nuestras historias de \u00e9xito. Mientras tanto, si tienes alguna pregunta y\/o comentario, no dudes en contactarnos.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Ya sea porque est\u00e1s creando un nuevo negocio digital, estableciendo una tienda online para sus marcas y productos o entrando en un mercado extranjero a trav\u00e9s del e-Commerce, probablemente te…<\/p>\n","protected":false},"author":9,"featured_media":1486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,18],"tags":[45,46],"class_list":["post-1485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-es","category-news-es","tag-elogistics-es","tag-esolutions-es"],"yoast_head":"\n
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